Robert M. Atkins

“As CEO of BALANCED, Robert is focused on product development that inspires a culture of innovative technology, immersive learning, and community engagement.”
As a founding member of five interactive entertainment companies, Robert M. Atkins has contributed heavily to over 50+ titles, including some of the industry’s highest acclaimed franchises.

During his 23-year career, Robert has been highly involved in Product Design, Creative Direction, Company Management, Brand Building and Marketing. His companies and products have won dozens of industry awards and worldwide acclaim.

After a formal invitation in 2012, Robert joined the accomplished ranks as a mentor to graduate students in the role of Adjunct Professor at SMU Guildhall in Dallas Texas, teaching Game Design, Professional Development, Focused Study and Industry Ethics. In 2017 and 2018 the school was named the #1 Game Design Graduate program in the world by Preston Review.