In a recent Tech Legacy podcast, host Fanny Denigan sat down with Robert Atkins, the CEO and Co-Founder of BALANCED Media | Technology. The conversation revolved around how this innovative company is using the world of gaming to make a profound impact on cancer research and more.

With over 30 years of experience in creating interactive entertainment, Atkins recognized the vast potential of gaming in our lives, which goes beyond simply entertainment, encompassing education and even aiding scientific research. The company’s unique approach integrates data and machine learning models into gameplay, allowing players to contribute to medical research while they enjoy their favorite games. This gamified approach not only transforms the gaming experience but also empowers players to be a part of something meaningful. It’s not just an escape from reality; it’s actively contributing to building a better one.

Atkins emphasizes the importance of believing in one’s vision, surrounding oneself with the right team, and maintaining a relentless commitment to a mission that goes beyond personal gain. His ultimate legacy is one of empowering people and enabling advancements in various fields through technology. 

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