BALANCED partners with Envy and Children’s Health for fundraising on live stream event
On Dec 3rd the Season of Giving Streamathon, hosted by Team Envy on behalf of Children’s Health in Dallas Texas, launched. The 24hour streamathon, featuring Team Envy’s top streaming talent, raised over $17,000. BALANCED partnered with Team Envy to support the event and deployed new technology which connected the donations-to-video reward loop for their audience. This technology was used to encourage donations, highlighted cause in real-time, and gave us a great case-study with Texas’ top esports organization, Envy.
BALANCED provided Team Envy streamers to display up-to-date information on charitable donations raised towards individual streamer goals as well as the overall goal of the for the entire streamathon event. The dynamic overlay incentivizing donations also created opportunities for Envy’s streamers to engage with their communities through activities that unlocked rewards.