Over 25 years ago, BALANCED co-founder, Carl Lapeyrouse had the dream to improve the health of children. Carl saw the oncoming epidemic of childhood obesity, which has since been realized. His goal was to create an “edutainment” tool that would engage kids and teach them of the inner workings of the human body and the role nutrition and exercise played in its support. After working with Christopher Gayle, MD and years of trying to crack the nut of combining entertainment and education, Carl settled upon the idea of a video game as the media for this venture. On February 9, 2013 he pitched his idea to game developer Robert Atkins and the seed for BALANCED was planted. Over the ensuing three years, the BALANCED team was completed with the addition of Corey Clark, PhD, whose data science research aligned perfectly with our video game for health mission, and Scotty Landry, MBA, whose NGO experience complemented our altruistic aspirations.